The sun that rose for all

Although the monograph El sol para todos, which the designer Alberto Corazón prepared for the disappeared Banco Urquijo, was published in 1979, its elaboration process lasted for over five years. As the subtitle of the book points out, it was an “analysis of the commercial iconography of Madrid”. Similar initiatives are currently being carried out in Granada – see Granatatype. Tipografía y entorno urbano en Granada (Granatatype. Typography and urban environment in Granada), by Nano Torres-, Barcelona Gráfica by the designer América Sánchez or, in Portugal, Cidade Gráfica. Letreiros e reclaas Lisboa no século XX, catalog of an exceptional exhibition that took place in the MUDE lisboeta in 2015. These investigations give a picture of ​​the interest in traditional commercial signage and the concern for the gradual disappearance of these references that make up the urban landscape in relation to what came to be called the “historical memory” of cities. As Alberto Corazón himself wrote in the prologue, “this is a book about the relationship between our cities and us, their inhabitants and creators (…), The images that follow seem to refer to a” tradition “, but for our parents and grandparents they were a creative challenge. It is not about recovering anything, but about […]